The Ryder Cup is becoming "the biggest one-off weekend in sport", branding bosses have claimed as rivals America and Europe join forces to offer new global commercial deals worth in excess of £200 million.
Ryder Cup Europe and the PGA are breaking with tradition by combining efforts to lure new worldwide sponsors, a move which industry experts predict will sent profits surging for golf's most popular showpiece. Record numbers are due to follow the action at Le Golf National, near Paris, from Friday, with 14million Britons following this year's match, according to market research.
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